The Olympic fever is on; with players around the world vying to gain name and fame at the global level. But the dreams of Greece’s triple jumper Voula Papachristou came to an abrupt and infamous end, when her tweets mocking African immigrants and expressing support for a far-right political party caused a Twitter storm!
Voula is not the only one to have found herself in this position. Many companies, big and small, have ended up with egg on their faces, committing bloopers and blunders!
The constantly evolving business environment requires a credible online presence. Companies today leverage the power of the Internet to connect with their customers, showcase their abilities, and create trustworthy content from different sources. They hope to win customer loyalty and improve sales by reaching out to a larger audience. Many have embarked upon this path but some have fallen by the wayside, being unable to sustain the momentum or achieve the expected bang for the bucks involved.
Establishing a successful social network is easier said than done as witnessed by some of the spectacular failures we have seen. Mistakes can wreak havoc as they are more or less indelible and have tremendous reach – in itself an attraction and a threat!
Plan Your Presence:
To avoid these pitfalls, it is necessary to devise and follow a systematic plan to build a network, prioritizing the different opportunities presented by the social media.
Establishing a presence using social networks is not just for marketing oneself. It helps a company to build better communications within their circles, provide customers with better services, and establish an image which is authentic and transparent. It also cuts through the clutter to provide access to important and invaluable feedback in real time and improve the opportunity for timely response.
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