Guest Blog – Gamification in CWM: Another Innovative Concept | DCR Workforce Blog

Guest Blog – Gamification in CWM: Another Innovative Concept

The non-employee workforce of 2016 looks and feels markedly different than in years past. New and innovative concepts have revolutionized how talent is found, engaged, sourced, and ultimately managed. Businesses across the world now have myriad options for fulfilling projects and supporting goals that require top-tier skillsets and expertise. Within the world of contingent workforce management (CWM) programs, businesses today must integrate innovative approaches for enhancing the engagement of non-employee talent and pushing the market forward.

Ardent Partners’ recently-published Contingent Workforce Management: 2016 Technology and Innovation Outlook report identified several insights into the role of innovation in today’s non-employee workforce, including:

  • How online talent platforms are actively revolutionizing how talent is engaged (in real-time and in an on-demand fashion).
  • The true definition of the “future of work” and what it really means for organizations today.
  • Why an “ecosystem” approach will allow businesses to manage talent, manage risk, maintain spend visibility, and support all facets of contingent workforce management, and;
  • The role of next-generation attributes, such as gamification, in the future of non-employee workforce management.

One of the innovative approaches discussed in the new report, gamification, is an aspect that has recently made its way into the non-employee workforce world. The application of gaming mechanics and game design attributes to the business world has gained steam in recent years. For talent acquisition, engagement, and management, gamification can be leveraged to help potential candidates “simulate” the job experience and earn “points” and “rewards” based on performance. Similarly, companies leverage gamification tactics to boost morale and encourage workers to become more engaged with their roles.

In looking at the contingent workforce industry, VMS solutions can now add a gamification component to their platforms to encourage contingent workers (and other types of talent flowing through the system) to interact with each other and win rewards that can be converted into “first chance” opportunities when desirable openings become available. Gamification is built on the intricate web of social media, mobility, and Big Data, and is being pushed forward as yet another innovative path in CWM.

Christopher J. Dwyer is a Research Director at Ardent Partners, a Boston-based supply management research and advisory firm. He is considered a thought leader in the contingent workforce management industry with recognition from HRO Today as an “Analyst and Advisor Superstar” in 2013, 2014, and 2015, as well as from Supply and Demand Chain Executive Magazine (named as a “Pro to Know” in 2013). He is a premier thought leader in this industry, authoring hundreds of research studies and evangelizing the evolution of the non-employee workforce, its technology platforms, and the concept of the “future of work.” He welcomes your comments at cdwyer@ardentpartners.com, on LinkedIn or Twitter (@CJD_Ardent). Visit www.cporising.com to read more of his research


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The content on this blog is for informational purposes only and cannot be construed as specific legal advice or as a substitute for competent legal advice. They reflect the opinions of DCR Workforce and may not reflect the opinions of any individual attorney. Do contact an attorney for advice specific to your issue or problem.
Christopher J. Dwyer is a Research Director at Ardent Partners, a Boston-based supply management research and advisory firm. He is considered a thought leader in the contingent workforce management industry with recognition from HRO Today as an “Analyst and Advisor Superstar” in 2013, 2014, and 2015, as well as from Supply and Demand Chain Executive Magazine (named as a “Pro to Know” in 2013). He is a premier thought leader in this industry, authoring hundreds of research studies and evangelizing the evolution of the non-employee workforce, its technology platforms, and the concept of the “future of work.” He welcomes your comments at cdwyer@ardentpartners.com, on LinkedIn or Twitter (@CJD_Ardent). Visit www.cporising.com to read more of his research.