Anyone who is managing a business today knows that a failed talent strategy could easily translate to business failure. Faced with challenges like stiff competition, falling margins, talent shortages and completely uncertain economic conditions at the local as well as global level, it is imperative for companies to seek out strategies which help them to meet their business targets.
We have all heard the cliché “our workers are our greatest asset”. When most of us hear it, we at times ask ourselves why better care is not taken of that valuable asset. But I digress… Often, the ability to find the right talent is what differentiates successes from failures. To succeed with one’s talent strategy companies vie with each other to be recognized as ‘the Best Company to Work for’. Staffing agencies representing these companies see the variations in the way candidates respond. So, the race is on to present the face of a business so that candidates will choose it over many others who are working equally hard to woo them.
There is no faster way to spread information to an interested audience than social media. Recruitment efforts using social media are the accepted way to go, and most organizations today are adopting their systems and processes to incorporate social recruiting. But, it is important to make sure that these attempts are integrated with the organization’s business objectives and work culture. When engaging with candidates with a view to bringing them on board, staffing firms and organizations will have to employ methodologies which produce consistent results and get them the right candidates.
When you do it right, you will see the right results. According to Staff.com, LinkedIn secured the top slot at 93% while Facebook stood at 66% and Twitter came at a close 54% for referral traffic in 2012. Social recruiting has been has adopted by 92% of all companies! Forty-two percent of them reported improvements in candidate quality while twenty percent said that it takes less time to hire using social recruiting. Twenty-nine percent of job seekers use social media as the primary job hunt tool!
Let’s look at the flip side of these numbers: If nearly every company (92%) is using social recruiting, and the survey included a large respondent base, then we must assume it is credible. Yet 58% did not report improvements in candidate quality, and 80% did not see a reduction in time taken to source candidates! Clearly, successful companies know something that everyone else doesn’t!
Some tips to remember when establishing social recruitment efforts:
As the world turns more and more to socializing online rather than face-to-face, companies are finding that investing in social media efforts effectively curtails costs of recruiting once the right kind of investment into building one’s social media presence is made. We are past the tipping point where you could elect a strategy based on the idea that social media is a passing fad. So, what is your social strategy going to be?
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