Across time zones, the whole world is entranced by what is happening in Brazil, watching the teams at the FIFA World Cup 2014 – while fighting to stay awake. Everything and anything related to the teams is grist to the mill, as people catch the World Cup fever, irrespective of age and nationality.
It was really interesting to read the analysis by Christina Settimi for Forbes; where she presented the argument that Germany’s team has a better chance of winning their match over the US team – because the top three players in Germany’s team take home a paycheck which is more than what the whole American team earns!
What is the number on your paycheck?
Definitely not a question one would ask even their own brother! But one we need to ask ourselves, repeatedly. People talk about their commitment to quality, productivity and even perfectionism in their work but when it comes to talking about the revenues they generate, they find themselves facing huge mental blocks which do not allow them to link these two aspects. Is it only a CEO who really contributes to the bottom line?
It is time each of us asked ourselves: Am I earning enough? Am I charging my clients/employers enough for the services I render them? Are they forcing me to charge less or paying me less? Or, am I doing this to myself, voluntarily, for some unfathomable reason? How many of you were actually told by your own clients that you charge them too little or could charge more – not that they are complaining?!
What makes anyone shortchange themselves?
Experienced professionals I know, like doctors, never offer any free advice. This is mainly because they have learned through experience that the patient discounts them and their advice so deeply that they prefer to seek expensive consultation from another doctor – rather than follow their advice. If you really consider it, the very fact that a particular lawyer or doctor charges an excessive rate seems to be a validation of their caliber. Everyone knows that they get monkeys to work for them, if they offer to pay peanuts!
Of course it does not mean that we should make exorbitant demands from a market which is neither ready nor willing to pay our high prices. It is just that we should know that we get our rightful dues. So, think seriously if you want to continue working for that low pay – or strike out on your own as an independent contractor and win customers who offer your just dues. Venturing out as an independent contractor requires certain efforts, precautions and safeguards. To do so, you will need to:
Whatever path you choose to take, keep in mind that the days of lifetime employment with one company are over. You are responsible for marketing yourself. In doing so, remember the four ‘P’s: product (your skills and capabilities), place, promotion AND PRICE.
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