gig economy

Some Assembly Required: DIY Ikea Slated to Buy Online On-demand Services Site TaskRabbit

Have you been frustrated after purchasing an Ikea item because your DIY (do-it-yourself) experience turned into a nightmare? Or worse, have you avoided Ikea like the plague simply because you didn’t want to hassle with putting the furniture together?  

Well Ikea executives heard the complaints loud and clear…and soon will be offering a solution by purchasing the online, on-demand services TaskRabbit platform so consumers can go online and hire a freelancer – called a Tasker – to deliver and assemble the furniture as well as handle numerous other handyman tasks.  

Prior to the purchase, the two companies rolled out a pilot study in London last November to make TaskRabbit available for Ikea furniture assembly. The program was a success and led to the talks of an acquisition with mutual benefits.  

“We will be able to learn from TaskRabbit’s digital expertise, while also providing Ikea customers additional ways to access flexible and affordable service solutions to meet the needs of today’s customer,” said Jesper Brodin, president and CEO of Ikea Group, in a press release.  

For individuals, the lure of flexibility is still influencing the workforce to choose freelancing and “gigs” over or in addition to full-time employment – and this goes for professionals as well as service providers. For companies too, flexibility is key along with the ease in onboarding and offboarding workers for set periods without the burden of taxes, insurance and piles of paperwork.  

In the fast-changing gig economy, companies that can react the fastest will be the clear winners. And Ikea is clearly ahead of the pack in innovation on many levels. “Through our unique on-demand platform, TaskRabbit is making life better for both consumers and Taskers,” said Stacy Brown-Philpot, CEO of TaskRabbit, in the release. Although Taskers will not be tied to only servicing the Ikea brand, this move will allow both companies more exposure, greater opportunities and the chance to connect consumers with a wider range of affordable furniture as well as on-demand services.  

In the quest for continued agility, innovation and flexibility in the workforce and companies in general, it seems like the gig economy is still full steam ahead.  

The content on this blog is for informational purposes only and cannot be construed as specific legal advice or as a substitute for competent legal advice. They reflect the opinions of DCR Workforce and may not reflect the opinions of any individual attorney. Do contact an attorney for advice specific to your issue or problem.
Shelley has been a published writer since 6th grade. She loves the creative process, and writes so much that it looks like her keyboard is on fire. She’s developed copy for Fortune 500 companies and won numerous advertising and marketing awards.