Gig Economy turning Working Moms into Super-moms | DCR Workforce Blog

Gig Economy turning Working Moms into Super-moms

A woman colleague or employee tells you that she’s taking time out from work to focus on her family. Your reaction is just casual acceptance and even a sense of déjà vu! Of course. “Women are never committed to their jobs seriously enough!” or “What else would you expect from a woman!” could be just some of the thoughts going through your head.

Women cannot have it all, according to women themselves. After all, houses – just like workplaces – can’t run by themselves. Sick elders, little children and infants can’t feed themselves and look after their own health and hygiene without supervision, support or hands-on involvement.

Women may have mastered many things, learned to multi-task and even juggled family demands with workplace duties. But even they have not figured out how to be present in two places at the same time! Time travel, anyone? Not a chance! Stay-at-home husband? Great idea, but available to only a very few women, since most men take their role as bread-winners way too seriously to consider the possibility.

Very few women make it to top corporate positions, into houses of parliament and other positions of power. This has less to do with their abilities and more to do with their priorities in general which curb their ambitious spirits.

What they lack is a supportive environment at home where their children demand attention and care. Most women know and accept the fact that they’re the ones required to make the most compromises and sacrifices that their family requires. On the flip side, families are thrive better with double incomes coming in, instead of relying on a single income.

Gig economy to the rescue

As we are all aware, working moms face a lot of struggles and only after extraordinary efforts do some of them succeed at home as well as the workplace. For the others, the gig economy is here – giving them the much-needed control over their schedules and work lives and helping them to succeed at careers as stay-at-home moms.

Look at how the gig economy is helping stay-at-home moms to take up careers, without neglecting the home front, virtually becoming super-moms.

  • Family first Women can choose work schedules that match their children’s school schedules, when they take up a gig, so that they get home with or before the kids. Gig work offers women all the flexibility they need, helps them avoid constant travel and, most important of all, allows them to schedule their work and execute it at their own pace and place!
  • No face time They can take jobs that allow them to work from home and don’t require them to leave the home or commute long distances. This helps them juggle the demands of work and home to satisfy both. Using email, instant messaging, phones and videoconferencing technology, work may be performed from anywhere on the globe.
  • Projects with deliverables Women can choose to work anytime they can, by taking on projects and committing to deadlines for the deliverables, to keep complete control when they work. They could work when the kids are at school or asleep at night and even over weekends, when the children are doing other activities.
  • Be professional Women who trained to be lawyers, business executives, architects, bankers, doctors or trained at any of the other professions can stay in the game without leaving forever as most of them find that a long break in their professional lives could make a return to the field more or less impossible.
  • Become entrepreneurs Women could become members of any of the platforms which provide them with an opportunity to find customers who value their unique skills, whether at content creation, translation or handicrafts.

Women need not leave their work lives for good anymore when they plan to have babies. Career-oriented women who are ambitious can fulfill their professional dreams through the gig economy, even as they maintain and enjoy a work-life balance, which is difficult to aspire for in a regular job.

By creating such opportunities, organizations are helping women provide for their families as well as  benefit from tapping into their talent. These companies can also impact the social and economic aspects of having women participate in the workforce and be productive.

The content on this blog is for informational purposes only and cannot be construed as specific legal advice or as a substitute for competent legal advice. They reflect the opinions of DCR Workforce and may not reflect the opinions of any individual attorney. Do contact an attorney for advice specific to your issue or problem.
Lalita is a people/project manager with extensive experience in operations, HCM and training and development across industries like banking, education, business consulting, BPO and information technology. She believes in a dynamic approach to life and learning as change is the only constant.