Think Pink – Breast Cancer Walk Raises Awareness and Funds | DCR Workforce Blog

Think Pink – Breast Cancer Walk Raises Awareness and Funds

Everywhere you went you saw a sea of pink – from big, burly bikers to babbling babies in backpacks. Even the dogs got in on the act! This year there was a particularly striking pink polka dotted pooch who seemed to get all the attention. What’s all the fuss about?

It’s time to think pink! October is Breast Cancer Awareness Month and it’s often celebrated with several activities – many of which center around a “walk” in communities throughout the nation. This year, once again, DCR participated in the annual Making Strides against Breast Cancer South Palm Beach Walk on October 22, starting from the Mizner Park Amphitheater in Boca Raton.


“We created some pre-event buzz by letting everyone know that we’d be participating in the walk again this year and got people excited by hinting that we’d be giving away small prizes as well as a larger door prize,” said Elise Huggins, HR Manager.


During the entire month of October, DCRers who donated funds or signed up to walk got to ring a bell and a cheering squad arrived. There was a big pink box and participants got to choose a random prize. “We love getting people motivated with mystery prizes to join in for a good cause,” said Danielle Falzone, HR Administrative Specialist. Most of the items were wearables that employees proudly sported around the office as well as at the event such as scarves with the pink ribbon, sunglasses and other fun trinkets.


Of course the walk was the main event. Most of the DCRers who had never been to a walk before were surprised at the sheer number of participants. It’s estimated that there were more than 17,000 walkers! The Boca Raton community turned up in full force and looked pretty in pink. There were pink tutus, afros, feather boas, scarves, shirts, hard hats and anything else you can think of!

And then they all started walking and the sea started moving in one mass movement.

On this walk there’s one point where you’re on top of a bridge and you look out at a sea of pink – thousands and thousands of people and pets in pink! It’s an incredible sight. “It makes you think about life. We’re not alone in our walk through life,” said Talya Mason, Client Engagement Consultant. “We go through the struggles together. We come out victorious together.”


This particular walk raises funds for the American Cancer Society. Donations help fund:

  • Lifesaving cancer research
  • 24/7patient support
  • Early detection and prevention programs

For some DCRers, this cause hits close to home; for others it was just a chance to support the survivors and the newly diagnosed. Our youngest walker, Stephano, son of Juliana Vasquez, Payroll Specialist, summed it up best: “It was for a good cause, good for the community and good for the people who have breast cancer.”

This is what the Making Strides against Breast Cancer South Palm Beach crew looked like:

It’s never too late to think pink or to donate to this worthy cause!

The content on this blog is for informational purposes only and cannot be construed as specific legal advice or as a substitute for competent legal advice. They reflect the opinions of DCR Workforce and may not reflect the opinions of any individual attorney. Do contact an attorney for advice specific to your issue or problem.
Shelley has been a published writer since 6th grade. She loves the creative process, and writes so much that it looks like her keyboard is on fire. She’s developed copy for Fortune 500 companies and won numerous advertising and marketing awards.