Ways to Crowdsource Effectively | DCR Workforce Blog

Ways to Crowdsource Effectively

Calling for audience votes to choose their American Idol is now passé! Sourcing crowd inputs has reached new and innovative heights with the open call issued by Amazon Studios last May – inviting script proposals for six new comedy series pilots. Successful proposals would merit a full season to air on the Amazon Prime Instant Video streaming service. In what can be termed as a master stroke, Amazon is also asking the crowd to pick the winner among the six pilots – giving due recognition to the taste of the public at large in creating shows which appeal to them.

Companies are moving beyond looking at crowdsourcing as a way to accomplish low end tasks. There are companies which use crowdsourcing as a means to maintain a buffer of unused capacity in talent as they prepare for an upcoming product launch. They also seek to use it to fulfill their need for diverse talent on-demand, in a flexible schedule. The flexibility of crowdsourcing offers employers and freelancers a winning proposition; employers have ‘at-will’ access to required skills while skilled workers may transition from gig-to-gig as they build their repertoire of skills with each subsequent project they undertake. Both to expand their activities into new territories and create virtual offices online – without the exorbitant costs required to administer brick and mortar office spaces.                  `

To succeed at crowdsourcing, companies will need to have the following attributes:

  • A clear understanding of their need to have a large number of people delivering on a task
  • An articulate definition of the role to be filled by the new hire
  • A plan for managing the contributions of crowdsourced workers
  • Ability and means to attract applicants
  • A strong presence on social networks
  • Ability to gain referrals, whether from employees or social contacts
  • Ability to screen and qualify the workers
  • Effective plan behind the incentives offered

Contingent or Independent?

Technology is enabling us to have greater control over our careers.  A rapidly increasing number of us are electing to work as independent consultants with our own small firms, accept fixed-term contracts or take on work on-call directly or through an agency.  The ubiquitous nature of the Internet encourages workers to engage with their employers/clients in real time from anywhere across the globe. They also save on commuting time, enjoy better work-life balance and contribute to a cleaner environment and a greener planet.

As more of us opt for temporary work and the avenues for finding assignments and procuring workers continues to emerge, temporary workers become increasingly critical to achieving corporate goals.  At the same time, employers face an increasingly complex environment and must find ways to support numerous simultaneous procurement techniques, bring together varying types of permanent and temporary workers on each project, and ensure that all workers – regardless of where they were sourced or how they are classified – are properly screened.  A Vendor Management Systems (VMS) is an absolute “must have” when dealing with this complexity. However, many existing VMS systems must upgrade their services in order to address these new developments

I would like to hear your thoughts on what you believe would be such new functionalities that a VMS can offer. If you have not thought of any, do watch this space to learn more about whole new ways in which your VMS can contribute to furthering your talent management processes.

The content on this blog is for informational purposes only and cannot be construed as specific legal advice or as a substitute for competent legal advice. They reflect the opinions of DCR Workforce and may not reflect the opinions of any individual attorney. Do contact an attorney for advice specific to your issue or problem.
Lalita is a people/project manager with extensive experience in operations, HCM and training and development across industries like banking, education, business consulting, BPO and information technology. She believes in a dynamic approach to life and learning as change is the only constant.